The layout of the store toy section is clearly laid out for boys and girls toys. Their are rows and rows of toys, with nothing but boys toys and a rows and rows of girls toys at, Toys “R” Us. I got lost in there looking at toys, its like a “Maze”or “Toy Heaven.”
The boys section had toys just for boys like star wars figures and light sabres,Death Star, Storm Trooper that said ” Drop the weapon”, “Give me your Identification”,”Let me take you into custody”, an Imperial Star Destroyer, a talking “R2 D2” only 99.99 bucks.It had and “Police cars” and “Fire trucks” with real sirens and flashing lights and “Monster trucks”, “Batman”, “dump trucks” that were battery and remote controlled, Most of the colors were blue and black and red, green, neon colors on most of the toys.the boys bikes were motocross and were black or blue or red. Real looking “Nerf” guns called “Ravager”, With bullets and Star wars guns that threw a beam of light.The types of words to market towards boys was words like cool, tough, awesome, mighty action, Hero, legendary, Call of Duty, launch and crash, fast, stunt, menace, full function, storm crusher, “light and sound powered”, Blast, Advanced, sharper image, street savage, Mega.”Toys R Us”actually divides toys into a blue and navy “boys” section, and a pink and white “girls”section.The toy packaging exhibited significant color differences. The store aisles contained plenty of pinks, the most popular “girl” color by far, also yellows, whites, lavenders, reds and pastels. Conversely, the boys’ aisles had an array of blue the most popular “boys” color by far, as well as green, red, black, gray, and brown coming in behind.
The girls toys were different, they had mostly dolls and princess lia from star wars, make up kits, barbie dolls,”Barbie Studio doll house”, tea sets, play oven, Hospital play set, Wood Kitchen set, Craz-Knits Designer Knitting station, Sew Cool sewing machine, Disney movie “Frozen Ice Castle” play set, lots of things with mirrors and play make up kits saying look pretty and sparkle, the girls bikes were simple bikes for street use and colors were pretty pink and purple with bells and toggle strings hanging from the handle bars, that I thought was pretty cool.The words used to market girls toys were pretty, fantastic, “Imaginary Pretend”, “Sew Cool”, “Play Friends”, “Dream House”,”Wish”, “Magical Cinderella”,”Glam party”, “Dream”,”Fun with Friends”, “Careers”, “Glow”, “Twinkle”, “Shimmer and Sparkle”,”Cook and Learn”, “Smart Kitchen”,”Just like Home”, “Journey Girls”, “Fearless Dreamer”,”Sexy”, Pretty, Lucius, “Delicious Cookies”, “Tempting Cupcakes”,”Sweet Cream pies”, on oven and Play kitchen sets.
The Toy store I selected was called a “Singing Machine” or karaoke box and was not easy to find in vast items of toys that were in the store for boys and girls.It was located in the back wall in the corner of the store. They had a basic model, it was white in color and made different colors when you sang into it. After my experience in Toys R US I see that Toys are a means of teaching boys and girls to act in today’s society. Most of the toys for boys teach them to be tough and physical. They teach things like aggression by having toys like guns with bullets. These types of toy teach young boys that its fun to play around and pretend that you are killing the bad guy. This might seem Ok to the parent that sees the boy as simply playing a game but in reality the child’s brain is being programmed in the subconscious level to resort to violence as a way of solving problems.This teaches boys to learn that boys have to be hostile and mean. The toys of cars, fire trucks, police cars, teach boys that boys are naturally going to grow up and be firemen or police men. The toys from Star wars are teaching boys to be either with the Dark Side with Darth Vader and his Storm troopers or with the “Force”, and combat evil. Most of the toys for Boys teach ” Competition”, and “Physical Force”is the behavior that males are expected to exhibit in the society. Boys action figures are dolls in disguise, they reinforce traditional gender roles, like being strong and fearless, Intelligent decision makers. You will probably never see an action figure holding a baby or pushing a vacuum, such things potrayed for girls. Action figures teach boys to be tough and to fight to protect others and crime. In any rare event, will you can find in a toy store an action figure portraying a girl. Although, she will probably be wearing a sexy bikini, bra top and tall sexy boots fighting crime. This is not exactly the most conducive outfit for saving people from harm or evil villians. Action figures teach boys to be aggressive and dominant over girls.Car and truck toys teach children that boys are more aggressive and dominant. Driving fast, hauling heavy loads and crashing cars is more associated with male behavior.
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